Brand Marketing Management
Taught by
Mr. Raheel Aslam
Course Brief
With 84% YoY Ecommerce Growth and 48 million active online buyers, Pakistan’s ecommerce business stands at 96 billion PKR. From advertising perspective, digital is now considered as mass medium for SEC A and B users, bringing its total advertising share up to 25% (20 billion est)
The program offers an eight -week intensive course designed specifically to enhance your skills in managing brands over digital with focus on local Pakistan context.
The course is designed in a way, where student will act as a digital strategist, who already have a brand brief in hand. Student have to learn and apply the skills in develop a brand plan for digital.
Final evaluation of digital brand strategy will be done by industry experts in a “Digital Agency Pitch” environment.
Google AdWords certification for Google Display and Google Search is mandatory to complete the course.
Course Duration: 08 Weeks (twice a week)
Course Dates: 3rd June 2021 – 24th July 2021
Course Days: Thursday & Saturday
Course Timings: 06.30 pm – 8.30 pm
Course Fee: Rs. 30,000
Learning Outcomes
- The basics and importance of Digital Marketing
- How to use various tools to perform research and advertising over digital.
- How to develop and implement a measurable and achievable brand digital strategy.
Course Outline
Session# | Course | Module | Nature | Assignment |
1 | Recap Basis of Marketing |
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| Read: ZMOT Hand Book |
2 | Kick Starting Digital |
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| Practical’s on Tools and Software’s. |
3 |
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| Do Research on your designated brand | |
4 |
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| Learn all creative ad types available on Google | |
5 |
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| Recap google, in-class assessment test of google. | |
6 | Facebook & Insta |
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| Do consumer research on your designated brand |
7 | Facebook & Insta |
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| Take out two case studies of best Facebook/Insta campaigns. |
8 | Facebook & Insta |
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| Marketing War: Google and Facebook. |
9 | Beyond FB/Insta |
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| Facebook Blue print fundamentals test. |
10 | Beyond Online |
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11 | Panel Discussion |
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12 | Developing Campaign Idea |
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| Develop a proper concept for your designated brand |
13 | Developing Platform Strategy |
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| Develop platform strategy for your designated brand |
14 | Developing Content Strategy |
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| Develop content strategy for your designated brand |
15 | Developing Execution Strategy |
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| Develop execution strategy for your designated brand |
16 | Developing KPIs and Reporting Structures |
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| Complete your brand pitch. |
17 | Digital Pitch |
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18 | Google Ads certification |
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