Creative Marketing Strategy
Free Demo Class on 16th January 2020
Taught by
Ramsha Jawed
To understand the use and integration of advertising and marketing communication tools to develop successful marketing strategies. This course is designed to improve students’ ability to understand the role of advertising and integrated marketing communication in building products, brands, and services in today’s global business environment.
Course Objectives
Students will demonstrate their understanding of advertising and other Integrated Marketing Communications elements and their role in the marketing mix. Students will also demonstrate that they can design advertising / IMC campaigns to meet specific communication objectives.
QUICK CONTENT
- Duration6 Weeks
- Course Dates 16th January 2020 – 21st February 2020
- Course Days Thursdays (4-6pm), Saturday (11-1 pm)
- Eligibility Matriculate or equivalent with at least 40% marks
- Course Fee Rs.10,000
- Qualification ITC Certificate
- FREE DEMO CLASS – 16th January 2020
COURSE INFO
- Introduction to creative marketing
- The role of the advertising/IMC Industry
- How consumers process advertising/marketing
- Campaign planning & strategy
- Targeting, Segmentation, and Positioning
- Content Strategy
- Traditional and Nontraditional Media : Print, Broadcast, Outdoor, Emerging Media: e.g., Digital & Social Media
- IMC Elements: e.g., Product Placement, Event Sponsorship, PR/Publicity
- Designing a campaign
- Presentations
Tutor Description
A storyteller by nature with an experience of more than 3 years in the advertising industry. I had the privilege of working with leading agencies in the country, providing brands with creative solutions to enable their business and emotional growth. With a vast portfolio comprising of brands like Shell, HBL, Sunsilk, Lux and many more I had the opportunity to work on campaigns that helped make a difference. I aspire to teach individuals to be able to weave ideas into massive creative campaigns, empowering them to achieve new heights.
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