Course Brief

Our world today is governed by symbolic mediation. This paradigm-shift toward digital technologies and it’s uses have become plentiful. The success of any individual or business depends largely on how they understand and implement this modern instrument.

The program offers a twelve -week intensive course designed specifically to enhance your skills in multiple areas of digital marketing. It prepares you with the creative skill set with the necessary strategic based decision-making needed to prosper in any digital based marketing environment.

Course Duration: 12 Weeks (Twice a Week)
Course Dates: 11th January 2021 – 01st April 2021
Course Days: Monday & Thursday
Course Timings: 4.00 pm – 6.00 pm
Course Fee: Rs. 30,000

Learning Outcomes

The student will become familiar with:

• The basics and importance of Digital Marketing
• Social Media as a Marketing platform
• Strategy construction and implementation
• Strategy and campaign building
• The 4 essential tools
• Video Marketing
• Content Marketing (blogs, blurbs, positioning, SEO)
• Design

The student will accomplish the following skills:

• Understanding of digital marketing terminology.
• Basic video making skills
• Basic designing skills
• Effective content writing skills
• How to prepare an effective marketing strategy/plan
• Use of Adobe premiere software
• Use of Adobe illustrator software
• How to efficiently cater to clients.

Material and Supplies

• A laptop
• A phone or DSLR
• Writing Pad / Pen
• Adobe Illustrator (Software)
• Adobe Premiere. (Software)