Course Brief

Course Duration: 08 Weeks(16 sessions)
Course Dates: 8th June 2021 to 29th July 2021
Course Days: Tuesday & Thursday
Class Duration: 2 hours
Course Timings: 07.00 pm – 09.00 pm
Course Fee: Rs. 35,000

Learning Outcomes

Week 1: Introduction to Digital Marketing

• Why People are going online?
• Digital Marketing Objectives
• Difference between Traditional and Digital Marketing
• Discover the areas of digital marketing
• Digital Marketing Strategies
• Why you’ll opt for a career in digital marketing?
• Important Jargons we use in Digital Marketing.

Week 2: Email Marketing

• Introduction to Email Marketing
• Purpose and flow of Email Marketing
• Best Tools and Practices for Email Marketing
• 4 stages of Email Marketing
• List Generation Techniques
• Cheapest ways to capture email leads
• Sign up forms
• Content, report & template
• Email campaigns (Execution)

Week 3: Introduction to Marketing and Analytical Tools

• Introduction to Google Search Commands
• Best Tools for Research and Analytics
• Introduction to Google Analytics
• Google Alerts
• Google My Business
• Google Webmaster

Week 4: Search Engine Optimization

• Introduction to SEO
  • 3 major SEO steps
  • Keywords Conversion & Bounce
  • The 2 Type of Keywords
  • Competitor Keyword Research
  • Google Keyword Planner
  • Google Trend
  • Keyword Validation
  • Website Analysis Tools
• On-Page & OFF-Page SEO
• Google Search Console
• Sitemap
• Indexing
• Page Speed
• SSL Certificate
• Best Practices
• Advance Link Building
• Competitors Traffic Channels
• Social Media & resources

Week 5: Facebook Marketing (Beginners)

• Introduction to Facebook Marketing
  • Type of Campaigns
  • Types of Ads
  • Placements
  • Audience and Interests
  • Ad Creatives
  • Best Practices
  • Ad Copies
  • Call to Action Buttons
  • Create Mock-ups on Facebook
  • Competitor Ads Review
  • Case Studies
• Difference B/W Business Manager and Boost Post
  • Creating account on Facebook Business Manager
  • Complete Overview of Facebook Business Manager

Week 6: Facebook Marketing (Beginners)

• Creating your 1^st Campaign
• Defining Objective to your Campaigns
• A/B Testing
  • Identify the best results
  • What Metrices you should consider
• Saved Audience
• Custom Audience
• Retargeting
  • Creating Pixel
  • Pixel Installation
  • Lookalike & Custom Audience
  • Explore Retargeting Options on Facebook & Instagram
• Budgeting
• Campaign Management
• Campaign optimization
• Analyzing your best campaigns
  • What you should pick from your Precious Campaigns.
  • Identify best creative working in your case
  • Identify which audience set you should carry for future campaigns.
• Getting Leads from Facebook & Instagram

Week 7: Facebook / Instagram Marketing for E-Commerce

• Creating your 1^st campaign for E-Commerce
• Previous Campaigns overview
• Introduction to CBO
  • When to switch for CBO Campaigns
  • Why you should opt for CBO
• Ad Types for E-Commerce
• CTA’s for Ecommerce
• Introduction to Facebook Analytics
• Tracking your Facebook campaign with Google Analytics
• Collection Ads for E-Commerce
• Instant Experience for E-Commerce
• Catalogue Integration on Facebook
  • Creating Product sets
  • Creating collections
  • Integrating Pixel with your catalogue

Week 8: Google Ads & Remarketing

• Introduction to Google Ads tool
  • Managing Multiple Business Accounts with Google
  • Keyword planner
  • Creating campaigns
  • Linking accounts
  • Responsive ads & audiences
  • Bidding Strategies
• YouTube Ads
  • Creating your 1^st video campaign
  • Types of YT Ads
  • Create your own Channel
  • Customize your channel
  • YouTube Studio Overview

Week 9: Twitter & LinkedIn Paid Marketing

• Introduction to Twitter Ads
  • Strategies and best practices
  • Twitter Ads Dashboard Overview
  • Twitter Ads Placements and Sizes
  • Steps to get Twitter Certification
• LinkedIn Ads
  • Introduction to LinkedIn Paid Ads
  • Type of Ads
  • Comparison between LinkedIn Ads and Other Paid Platforms
  • Introduction to LinkedIn Learning Centre

Material

• Laptops
• Note Books
• Basic Stationary