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Digital Marketing

You are here: Home1 / Digital Marketing

Digital Marketing

Taught by

Mr. Salman Khan

Register Now

Course Brief

Course Duration: 08 Weeks(16 sessions)
Course Dates: 15th June 2022 to 3rd August 2022
Course Days: Wednesday & Thursday
Class Duration: 2 hours
Course Timings: 07.00 pm – 09.00 pm
Course Fee: Rs. 35,000

Learning Outcomes

Week 1: Introduction to Digital Marketing

  • Why People are going online?
  • Digital Marketing Objectives
  • Difference between Traditional and Digital Marketing
  • Discover the areas of digital marketing
  • Digital Marketing Strategies
  • Why you’ll opt for a career in digital marketing?
  • Important Jargons we use in Digital Marketing.

Week 2: Email Marketing

  • Introduction to Email Marketing
  • Purpose and flow of Email Marketing
  • Best Tools and Practices for Email Marketing
  • 4 stages of Email Marketing
  • List Generation Techniques
  • Cheapest ways to capture email leads
  • Sign up forms
  • Content, report & template
  • Email campaigns (Execution)

Week 3: Introduction to Marketing and Analytical Tools

  • Introduction to Google Search Commands
  • Best Tools for Research and Analytics
  • Introduction to Google Analytics
  • Google Alerts
  • Google My Business
  • Google Webmaster

Week 4: Search Engine Optimization

  • Introduction to SEO
    • 3 major SEO steps
    • Keywords Conversion & Bounce
    • The 2 Type of Keywords
    • Competitor Keyword Research
    • Google Keyword Planner
    • Google Trend
    • Keyword Validation
    • Website Analysis Tools
  • On-Page & OFF-Page SEO
  • Google Search Console
  • Sitemap
  • Indexing
  • Page Speed
  • SSL Certificate
  • Best Practices
  • Advance Link Building
  • Competitors Traffic Channels
  • Social Media & resources

Week 5: Facebook Marketing (Beginners)

  • Introduction to Facebook Marketing
    • Type of Campaigns
    • Types of Ads
    • Placements
    • Audience and Interests
    • Ad Creatives
    • Best Practices
    • Ad Copies
    • Call to Action Buttons
    • Create Mock-ups on Facebook
    • Competitor Ads Review
    • Case Studies
  • Difference B/W Business Manager and Boost Post
    • Creating account on Facebook Business Manager
    • Complete Overview of Facebook Business Manager

Week 6: Facebook Marketing (Beginners)

  • Creating your 1st Campaign
  • Defining Objective to your Campaigns
  • A/B Testing
    • Identify the best results
    • What Metrices you should consider
  • Saved Audience
  • Custom Audience
  • Retargeting
    • Creating Pixel
    • Pixel Installation
    • Lookalike & Custom Audience
    • Explore Retargeting Options on Facebook & Instagram
  • Budgeting
  • Campaign Management
  • Campaign optimization
  • Analyzing your best campaigns
    • What you should pick from your Precious Campaigns.
    • Identify best creative working in your case
    • Identify which audience set you should carry for future campaigns.
  • Getting Leads from Facebook & Instagram

Week 7: Facebook / Instagram Marketing for E-Commerce

  • Creating your 1st campaign for E-Commerce
  • Previous Campaigns overview
  • Introduction to CBO
    • When to switch for CBO Campaigns
    • Why you should opt for CBO
  • Ad Types for E-Commerce
  • CTA’s for Ecommerce
  • Introduction to Facebook Analytics
  • Tracking your Facebook campaign with Google Analytics
  • Collection Ads for E-Commerce
  • Instant Experience for E-Commerce
  • Catalogue Integration on Facebook
    • Creating Product sets
    • Creating collections
    • Integrating Pixel with your catalogue

Week 8: Google Ads & Remarketing

  • Introduction to Google Ads tool
    • Managing Multiple Business Accounts with Google
    • Keyword planner
    • Creating campaigns
    • Linking accounts
    • Responsive ads & audiences
    • Bidding Strategies
  • YouTube Ads
    • Creating your 1st video campaign
    • Types of YT Ads
    • Create your own Channel
    • Customize your channel
    • YouTube Studio Overview
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