Event Management
Taught by
Mr. Irfan Ul Haq (Irfanistan-Influencer)
Course Brief
Event Management is a rapidly growing field within the service sector not only for its recreational qualities but also for its power of communication. The great strength of this business sector is that a well-organized event is capable of satisfying guests and participants on multiple levels. An event is not only a diversion for its participants but a tool capable of unifying large bodies of people around a specific happening, and at its best around a specific idea.
With its multifaceted role, which includes planning, organizing and execution, event management requires a thorough grasp of key procedures, such as forming an initial concept and targeting an audience through market research, as well as branding and sponsorship.
Dates: 2nd February 2023- 21st March 2023
Class Sessions: 16 sessions (8 weeks)
Days: Tuesday & Thursday
Timings: 5 pm to 7 pm
Course Fee: Rs 24,000
Learning Outcomes
- Events Management Certificate Program aims to equip learner with a solid theoretical and practical foundation upon which to build an extraordinary life-long career and to
gain knowledge and skills needed to excel at each stage of the event management process. The course will cover areas such as;
- Have a broad overview of the events management
- Develop good communication and people
- Conceptualization and
- Develop negotiation, sales and marketing
- Clear understanding and importance Event Research
- Budget and
- Comprehensive knowledge of the operational and logistical management of
- Practical approach towards sponsorship and
- Provide the highest quality customer service for clients and guests alike
Gain the skills and knowledge required to bring a concept to life and execute seamless, memorable events. Theoretical, Practical and Strategic Expertise will be provided within a challenging environment to students in order to succeed within this dynamic field. The course will also teach the participants about the creative and business aspects of Events Management.
Course Outline
Determining the Purpose of Your Event
- Types of events for your business
- Need Analysis – What’s the goal of your event?
- Identify event industry challenges
- Understanding your audience
- Identifying the scope and size of the event
- Social verses business aspects
Budgeting
- The budgets purpose and importance
- Budget line items
- Other cost to consider
- Keeping a budget on track
- Budget allocation
- Event revenue sources
- Understanding the concept of pricing and pricing strategies
Planning
- Setting up an action plan
- Assigning Tasks and getting people on board
- Creating calendar and maintaining schedule
- Breaking down event
- Outsourcing strategy
- Be diligent in details
- Have a contingency plan
- Surveying your event’s prime elements
- Creating a master plan