• Events Management Certificate Program aims to equip learner with a solid theoretical and practical foundation upon which to build an extraordinary life-long career and to

  gain knowledge and skills needed to excel at each stage of the event management process. The course will cover areas such as;

  • Have a broad overview of the events management
  • Develop good communication and people
  • Conceptualization and
  • Develop negotiation, sales and marketing
  • Clear understanding and importance Event Research
  • Budget and
  • Comprehensive knowledge of the operational and logistical management of
  • Practical approach towards sponsorship and
  • Provide the highest quality customer service for clients and guests alike

  Gain the skills and knowledge required to bring a concept to life and execute seamless, memorable events. Theoretical, Practical and Strategic Expertise will be provided within a challenging environment to students in order to succeed within this dynamic field. The course will also teach the participants about the creative and business aspects of Events Management.

Determining the Purpose of Your Event

• Types of events for your business
• Need Analysis – What’s the goal of your event?
• Identify event industry challenges
• Understanding your audience
• Identifying the scope and size of the event
• Social verses business aspects

Budgeting

• The budgets purpose and importance
• Budget line items
• Other cost to consider
• Keeping a budget on track
• Budget allocation
• Event revenue sources
• Understanding the concept of pricing and pricing strategies

Planning

• Setting up an action plan
• Assigning Tasks and getting people on board
• Creating calendar and maintaining schedule
• Breaking down event
• Outsourcing strategy
• Be diligent in details
• Have a contingency plan
• Surveying your event’s prime elements
• Creating a master plan