SUMC101 INTRODUCTION TO COMMUNICATION
At the end of this course, the students;
1) Know the basic concepts, strategy and tactics in Digital Marketing.
2) Understand how technology is used as a powerful advantage in marketing and how it strengthens marketing.
3) Knows and manages the digital assets of companies.
4) Masters digital platforms and digital marketing management, uses these skills to develop effective marketing strategies and plans.
5) Analyzes and interprets innovative developments in digital platforms.